مجلة الرسالة للدراسات الإعلامية
Volume 7, Numéro 2, Pages 342-352
2023-06-30
The Political Communication During The 2017 Legislative Elections In Algeria In The Era Of Digital Technologies.
Authors : Ladouzi Farid . Aoudia Nacer .
Abstract
The subject of communication practice in the political sphere is currently undergoing many changes, reflecting the massive and rapid development of the means of communication. Modern communication practices have emerged; we will address them in this research. Through our interviews with the representatives of the ten parties selected for the study, we attempted to provide an understanding of the structure of political parties, their communication, and their relations with the media and with voters in the electoral campaign. The emergence of new means of communication, notably digital, has enabled political parties to improve their communication strategy and reach the electorate dispersed in geographical regions that are difficult to access by traditional means of communication.
Keywords
communication strategy ; , digital technologies ; election campaign ; political communication ; political marketing
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